Independent shops for local sports

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice, to protect and promote the experience of outdoor enthusiasts across the United States.

The Grassroots Outdoor Alliance is a group of 38 independent outdoor retailers organized to serve the needs of its member operating over 70 independent specialty outdoor stores throughout North America. Grassroots is dedicated to creating benefits to its members through sharing information, fostering communication, promoting best business practices and protecting our natural environment, locally and globally.

Independent outdoor specialty retailers are a key ingredient to the future success of the outdoor industry. By collectively combining its members’ knowledge, experience and energies, Grassroots will work to promote the outdoor specialty retailers’ viewpoint for the benefit of its members, the end consumer and the industry as a whole.

The following video features one of the members of Grassroots Outdoor Alliance: Rock Creek Outfitters in Chattanooga, TN.  The video represents why our membership includes the best outdoor retailers in the United States and provides the best product and services to the outdoor oriented consumer.