Archive for the tag 'Patagonia'

From time to time, Patagonia posts some great insights from their Customer Service Department.  Please read the sample below, and go to the Patagonia blog, The Cleanest Line to read the full review and other insights from the Patagonia trenches.

Trenches

From the Trenches Our Customer Service Representatives (CSRs) are our front line of communication with Patagonia fanatics far and wide. The crew here at our Call Center in Reno, NV are at it seven days a week, taking orders, helping with returns, and most importantly, answering the astonishing range of questions our customers fire at us. Like flocks of swirling swallows or shimmering schools of tropical fish, our customers swoop in with mysteriously synchronized concerns and questions on a regular basis, prompting the need for ready answers. Times like these, nothing would be more handy than magically beaming knowledge out into the ether. Our very own Old School is here to do just that. He's stepped back from the front lines to answer some of these popular questions, straight from the trenches.



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One of the most common questions we get here is “How do I take care of my shell?” Normally, we get this question after a customer has worn their jacket in the rain and they find that it is getting soaked on the outside (in outdoor-speak, "wetting-out").

Water_beads

Modern waterproof/breathable shells most often used layered construction, consisting of an outer face fabric (what you see), a waterproof barrier stuck to (aka "laminated") inside of it, and a coating or fabric lining on the inside. On the surface of all this is a chemical treatment called "Durable Water Repellent" or more commonly, DWR.

This is the stuff that makes water bead up and roll right off your shell. Keeping the water beading off your shell is not just cosmetic, it also keeps your shell breathing at its optimum level. We receive a number of returns from folks who claim their jackets are leaking. Most often, the outer fabric of the jacket is wetting-out and perspiration is condensing on the interior of their shell instead of passing through the membrane like it would if the DWR was working properly.

Unfortunately DWR doesn't last forever so it does need care and maintenance to keep it working properly.

There is a common misconception that washing your shell ruins the DWR when, more often than not, the real culprit is not washing it. Whenever someone calls about their jacket wetting out, my first question is always “When was the last time you washed it?” The answer almost always: “Never.”

For a more detailed look at some of the history and technology of Waterproof/Breathable fabrics see previous posts here. Keep reading to learn more about proper shell care and maintenance.

Rhapsody_send We received some stellar news from Patagonia ambassador Sonnie Trotter this morning:
Well, I don't have much time right now, but I just wanted to say thanks to all ya'll over there in Ventura, working hard to spread the Patagonia name, product and love. Yesterday I sent the original Rhapsody, the world's first E11 (5.14b/c R). Because of weather, it took longer than I expected, but I am glad the struggle is over. It's a mixed bag of emotions. We came here and climbed and waited, and waited and climbed, we ate food, drank, and waited some more, then climbed a little less. It felt more like an alpine expedition rather than a rock climbing trip. Yesterday the conditions were absolutely perfect, cool and very, very windy. Steve House "loaned" me his pair of lucky SENDER pants and I wore them for the ascent. I owe him for that. I needed every advantage I could get my scrappy fingers on.
Sonnie spent four weeks in Scotland to complete the climb. Fourteen of those days were on the rock where he took 24 fifty-foot falls during the process. This is the first repeat of the route which was established by Dave MacLeod in 2006. Head on over to Sonnie's blog Roadlife to read all about his time in Scotland and his incredible perseverance on Rhapsody. [Photo: Hot Aches Productions. Hot Aches was there to film the climb. As you can see from the angle of this shot, the footage will be sick. Check out their blog for more photos and stories from the trip, and stay tuned for news on the film.]

 Yvon Chouinard - Founder, Patagonia, Inc.

Mountain climber, environmental activist and owner of Patagonia, Yvon Chouinard is in business to change the way that business is done.

As young climbers, Yvon Chouinard and his friends pioneered many of today’s familiar ascents of America’s western mountains. Along the way — and almost by accident — he became a pioneering entrepreneur, as well.

Starting as a blacksmith who forged pitons for his own use, Chouinard found himself constantly striving to locate or create better equipment and clothing for outdoor use. The result is Patagonia, whose outdoor clothing is known worldwide for its high quality, durability and versatility.

But increasingly, Patagonia is also recognized for having embedded environmental concerns into its business model since the day it was created. Its catalog highlights essays on the subject as much as it does the company’s clothing; its only advertising is issue-oriented. The company’s commitment to contribute 1% of sales to environmental causes annually made it a founding member of 1% For The Planet, which now boasts over 800 corporate members.

As companies from Apple to Wal-Mart strive to make their operations greener, they’re studying Patagonia’s success and turning to Mr. Chouinard for advice. When they do, they learn why he says, “Every time we’ve made a decision that’s right for the planet, it’s turned out to make us more profit.”

Please watch this great video interview with Yvon Chouinard, put out by Patagonia in conjunction with Wall Street Journal.

Forward Thinking with Yvon Chouinard

In a continued commitment to provide local, low impact access to the outdoors, Rock/Creek, in conjunction with Patagonia, announces a $3,100 donation to the Lula Lake Land Trust. The grant money awarded supports a growing trail network aimed at linking the Land Trust?s protected land with Cloudland Canyon State Park.

Adelaide Bratcher, Development Head for the Lula Lake Land Trust, commented on the partnership: "The Lula Lake Land Trust is fortunate to work with Patagonia and Rock/Creek because of the dedication shown by these two businesses to this organization. Without the help of Patagonia and Rock/Creek, new trails, accessibility to the public, and events like this upcoming trail run would be impossible. We at Lula Lake, cannot thank Patagonia and Rock/Creek enough."

DPP_0067To date, Rock/Creek and Patagonia have donated $9,225 to the Lula Lake Land Trust?s efforts. The most recent donation goes to the development of the High Point trail. On December 20th the newly created High Point trail will be the venue for Chattanooga?s longest trail run. The inaugural run of the historic Lookout Mountain 100k trail race will be presented by Rock/Creek, and Vasque, and will benefit The Wilderness Trail Running Association (The Boonies). In addition to the 100k main event, the day will also feature a 10K race for those interested in participating in a shorter run. More information about the Lookout Mountain 100k Trail Race can be found on the event website: http://www.rockcreek.com/lookout/

Grant awards are not the only method by which Rock/Creek supports the Land Trust. Rock/Creek further assists the non-profit organization by working directly on the trail system. Members from The Boonies and Rock/Creek employees take weekly trail building trips to the area. Once completed, the High Point and Cloudland Canyon Connector trails will open up 1000 acres of pristine public land to low impact recreational uses. The protected area is in the heart of the ancient Appalachian mountains and encompasses one of America's most diverse ecosystems. Users of the trail will be blessed with an intimate experience within a unique system of flora and fauna.

Lula Lake Land Trust was established in 1994 by the will of Mr. Robert M. Davenport. Since the Trust's inception, it has focused on preserving the natural beauty of the rock creek watershed through education, research and conservation. The trust protects species such as the threatened Virginia Spiraea, a flowering shrub that is classified in the rose family. Virginia Spiraea was previously known to exist in only one other area of North Georgia. Rock/Creek has a long history of supporting Lula Lake Land Trust through financial assistance and grassroots support. Dawson Wheeler, co-owner of Rock/Creek, shares his enthusiasm for the project: "Lula Lake Land Trust has a long history of land conservation on Lookout Mountain. We're proud to be involved with their visionary project linking the front of Lookout with Cloudland Canyon. This corridor links two key wilderness areas and opens access for hiking, trail running, and other low-impact uses."

Please see Rock/Creek Outfitters' environmental statement for more details on the company's commitment to responsible outdoor recreation. http://www.rockcreek.com/customer_service/environmental.asp

For photos from Lula Lake Land Trust, see Rock/Creek's flickr page: http://www.flickr.com/photos/rockcreek/sets/72157594240850537/

Information on the efforts of Lula Lake Land Trust's effort can be found at http://www.lulalake.com

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