Hello and Welcome from the Grassroots Press Room

If you are a member of the media, or a retailer/vendor interested in joining Grassroots Outdoor Alliance, this is your information center. Our goal is to provide the most up-to-date information regarding our 32 retail members and with everything we are doing on their behalf. We are based in the heart of the Blue Ridge Mountains in Asheville, NC, where we test the gear we advocate and enjoy our great Southeast History.

Here you will find a listing of the latest store information, press releases and more. If we can help you with a story, gear review, image request or if you need a press kit, we’d love to assist.

For article or press information please contact

marketing@grassrootsoutdoors.com

RECENT PRESS RELEASES

INDUSTRY AWARDS

2009 SNEWS & Backpacker Retailers of the Year

2009 Outside Magazine Top 100 Adventure Websites

2008 Outdoor Business Top 25 Independent Outdoor Specialty Retailers in America

2007 Outdoor Business Top 25 Independent Outdoor Specialty Retailers in America

PRESS HITS 2008

12/15/2008— 13 Grassroots Outdoor Alliance Members Receive Honors

12/11/2008— Pine Needle North Opens at Durango Mountain Resort

12/10/2008— Northern Lights Trading Co. Changes Hands in 2008

12/03/2008— Grassroots Member Announces the 14th Annual NAT’s Bikes for Kids

11/19/2008— Half-Moon Outfitters Opens 8th Location

10/30/2008— Midwest Mountaineering Winter Adventure Expo 2008

10/13/2008— Rock/Creek SumpJump Raises $9,000

10/09/2008— Outdoor Research & Grassroots Outdoor Alliance Make Donation to Access Fund

09/26/2008— 30th Annual Ute Mountaineer Golden Leaf 1/2 Marathon

09/18/2008— Trailblazer Opens Enclave in New Haven, CT

09/17/2008— 22nd Annual Outdoors, Inc. Cyclocross

08/29/2008— Grassroots Outdoor Alliance Partners with Wild & Scenic Film Tour

07/30/2008— Grassroots Outdoor Alliance Names New Board Members

07/24/2008— La Sportiva & Grassroots Outdoor Alliance Announce Greenback$ Program

07/23/2008— Rock/Creek & Chaco Launch Shoe Recycle Program to Fight Poverty

07/11/2008— Midwest Mountaineering Donates 10% to Environmental Causes

07/01/2008— Great Outdoor Provision Co. Customers Vote to Save North Carolina’s Natural Places

06/30/2008— Rock/Creek’s Inaugural 3 Stage Race a Success

06/25/2008— Grassroots Outdoor Alliance Adds Blacks Retail to Member Service Suite

06/18/2008— KEEN Offsets Grassroots Early Show Travel

06/05/2008— Massey’s Outfitters Partners with Friends of Lafitte Corridor

06/03/2008— Grassroots Outdoor Alliance and Post Cereal Partner to Donate $50,000 to American Forests

06/02/2008— Rock/Creek and Patagonia Announce $3,100 Grant for Lula Lake Land Trust

05/30/2008— $3300 Raised for The Boonies at 2nd Annual Scenic City Trail Marathon

05/21/2008—

05/01/2008— Rock/Creek Race Team Members Take Southeast Regional Championship

05/01/2008— Andy Knapp Inducted into Adventurers and Explorers Hall of Fame

05/01/2008— Outdoor Business: Skinny Skis in Outdoor Business Cover Story on U.S. National Parks

04/25/2008— April/May Issue of Inside Outside Magazine: Green Steps Featuring Pine Needle Mountaineering

04/24/2008— B.O.S.S. Report: Trailblazer shifts its business model to sell to a new consumer… (Page 2)

04/22/2008— 27th Annual Outdoors Inc. Canoe & Kayak Race

04/22/2008— Midwest Mountaineering- Outdoor Adventure Expo 2008

04/18/2008— Rock/Creek in Chattanooga Times Free Press

04/11/2008— Summit Hut Employee on Solar Panels

04/10/2008— Grassroots Member- Massey’s Comes Home to New Orleans

04/07/2008— Trailblazer returns to its New Haven home, adds two more stores

04/03/2008— Rock/Creek Raises $1500 for Cumberland Trail Conference

04/01/2008— National “Get Out More” Tour to Stop at Greatoutdoor Provision Co. Raleigh, NC

03/30/2008— Summit Hut listed in an LA Times Story on BPA

03/25/2008— Grassroots Outdoor Alliance Continues to Grow in 2008

03/19/2008— Denali Now Open. Trailblazer Opens Newest Store in New Haven

03/02/2009— Rock/Creek Race Team member Josh Wheeler wins the Scenic City Half Marathon

02/06/2008— Grassroots Outdoor Alliance Names New Board Member; Ed McAlister

02/01/2008— Rock/Creek Highlighted in Outdoor Business Magazine

01/23/2008— Grassroots Outdoor Alliance Announces Newest Member, Summit Canyon Mountaineering

01/01/2008— Rock/CreekHighlighted in ” Marathon und mehr (German “Marathon and More” Magazine).

PRESS HITS 2007

12/21/2007— Midwest Mountaineering’s Andy Knapp- Paddle Sports Person of the Year

12/18/2007— Grassroots Member, Lillie Gilbert Releases New Book

12/05/2007— Grassroots Member Announces the 13th Annual NAT’s Bikes For Kids

11/14/2007— 16 Grassroots Outdoor Alliance Members Receive Honors

11/12/2007— Wild & Scenic Environmental Film Festival

11/07/2007— Grassroots Outdoor Alliance Names Marketing Coordinator

10/31/2007— Idaho Mountain Touring Joins The Grassroots Outdoor Alliance

10/24/2007— The Grassroots Outdoor Alliance Congratulates Lillie Gilbert

08/27/2007— Peak Sports Becomes Newest Member of the Grassroots Outdoor Alliance

06/07/2007— Chaco Footwear Invests In Native Energy to Offset Travel of Grassroots Outdoor Alliance Members This Year

06/07/2007— Catch the Grassroots Outdoor Alliance’s Early Show

05/14/2007— Grassroots Outdoor Alliance Announces New Web Presence

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