Marmot and Grassroots Outdoor Alliance Donate $10,000 to The Conservation Alliance

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Last November, Marmot, a leading outdoor manufacturer, and Grassroots Outdoor Alliance, a buying group of nearly 42 independent specialty retailers with over 90 store fronts across the United States, collaborated for a second season on a promotional and fundraising event for The Conservation Alliance, one of the most important environmental conservation organizations in the outdoor industry. Promoted through Grassroots retailers, throughout the month of November, $10 from the sale of any Marmot products—$99.00 or more—was donated to The Conservation Alliance. The net effect totaled $10,000.

“For the second year in a row, Marmot and Grassroots Outdoor Alliance have partnered on a promotion that generated a meaningful contribution to our efforts to protect wild places,” said John Sterling, Conservation Alliance Executive Director. “We applaud Marmot and Grassroots for developing a creative initiative that proves business and conservation can go hand-in-hand.”

“Marmot has thoroughly enjoyed working with Grassroots on this promotion, explains Tom Fritz, Marmot’s Vice President of Marketing. “We’ve raised $10,000 for an environmental organization that we all believe in, so completely.”

Roanne Miller, Grassroots President explains, “The Conservation Alliance is the only national organization that we support and all of the retail members of Grassroots are dedicated stewards of the environment. We believe in the great work they do to insure that we take care of our natural resources”

Participating Grassroots stores that helped to make the promotion a success were: Alpine Shop, Ltd., Appalachian Outfitters, Appalachian Ski and Outdoors, Backcountry North, Bill Jackson’s, Black Creek Outfitters, The Base Camp, Casual Adventures, Champaign Surplus, Diamond Brand, Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Mountain High Outfitters, Nat’s Outdoor Sports, Outdoor Source, Outside Hilton Head, River Sports Outfitters, Peak Sports, Rock Creek Outfitters, Skinny Skis, Summit Hut, Summit Canyon Mountaineering, The Outside World, Trailblazer, Travel Country Outdoors, Ute Mountaineer and Wilson’s Eastside Sports.

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Grassroots Outdoor Alliance:
Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com

About Jarden Corporation (Marmot):
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally.  Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

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